Xtremepush signs major deal with Kambi

Bruna Garcia January 16, 2025

SiGMA news

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has secured a landmark agreement with Kambi to enhance the sportsbook provider’s player retention capabilities through impactful personalised experiences.

Through the deal, Kambi will integrate Xtremepush’s unified solution to deliver targeted communications and gamification at scale to its operator partners via its Kambi Engage ecosystem, using live behavioural and betting data.

Xtremepush’s all-in-one customer engagement platform provides real-time CRM marketing and free-to-play (F2P) solutions, which will power operator growth globally by attracting new players and boosting lifetime value.

Kambi, the home of premium sports betting solutions, is a leading provider of sports betting technology and services to a global network of more than 40 operators on six continents, including Bally’s Corporation, BetPlay, KTO, LiveScore Group, and Rush Street Interactive.

This significant deal with the tier-one provider demonstrates Xtremepush’s ability to scale its offering to the demands of leading industry brands with high player loads, exceeding expectations and delivering on its promise to boost retention rates.

Leading sportsbook provider

Tommy Kearns, CEO at Xtremepush, said: “Kambi is one of the leading sportsbook providers in the industry, renowned worldwide for delivering unrivaled experiences for operators. We are pleased to deliver our AI-driven engagement and gamification tools to enhance the user experience of its network further as we both pursue more international growth.”

Erik Lögdberg, Managing Director at Kambi, said: “We are thrilled to welcome Xtremepush to the growing Kambi Engage ecosystem. We remain committed to empowering our partners with the tools they need to deliver a superior betting experience for their customers and this collaboration gives our Turnkey Sportsbook partners even greater scope to differentiate through a range of engaging products and solutions.”

About Xtremepush  

Xtremepush is the most complete CRM & Loyalty marketing solution on the market that enables iGaming companies to leverage real-time data, AI, and gamification to build, grow, and retain strong player relationships that drive conversion and loyalty through lifecycle-specific journeys at scale. All in one unified solution.

Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Betsson, Betsul, The Pools, Kaizen, BetMGM, and William Hill.

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