Watch: Tomas Bergendal—how Betby’s innovative solutions and products fuel growth in E-sports

Rami Gabriel January 9, 2025

SiGMA news

Betby’s presence in the e-sports sector has grown markedly over recent years, propelled by the company’s attention to emerging markets and innovative product offerings. During a recent interview at SiGMA Europe 2024, Tomas Bergendal, Head of Sales at Betby, offered insights into how the company’s cutting-edge solutions support its partners and bolster engagement across a vast portfolio of events.

Betby has methodically expanded across regions such as Latin America, signing strategic deals with prominent local operators. Bergendal highlights the importance of this global reach, explaining how Betby’s suite of solutions is designed to serve partners wherever they operate. At the core of its offering is an extensive coverage of e-sports, spanning multiple titles and tournaments. Bergendal remarks on its evolution: “We developed this e-sport tool we call Betby Games, and we’ve seen a massive increase in it. Nowadays, it’s around 20% of our total GGR.”

Supported by a robust technical infrastructure, Betby’s sports betting platform connects users to an array of markets, while reliable data feeds ensure seamless live betting experiences. Bergendal also notes the company’s desire to foster dynamic interactions within a single event, showcasing the capabilities of its Bet Builder tool. He notes: “The more partners we have, the more data we get, and we listen to our partners to see what they want to have.” This emphasis on feedback loops drives Betby’s product roadmap, leading to further optimisation of e-sports offerings as the genre experiences enduring popularity worldwide.

Building from the foundations of strategic partnerships, Betby continues to refine its vision of delivering a technologically advanced service that caters to the diverse demands of players. By integrating e-sports, virtual tournaments, and a keenly observed roster of international sporting events, Betby positions itself as a forward-leaning entity within a competitive market.

Looking ahead, the SiGMA community anticipates the upcoming AIBC Eurasia in Dubai, taking place from 22 to 25 February, where industry professionals will converge to explore further Tech developments. Stay engaged with SiGMA’s series of global events throughout 2025, scheduled across seven distinct destinations, in order to remain informed on the latest trends and advancements shaping the iGaming landscape.