SiGMA Europe is just around the corner, taking place from November 11 to 14 at the MMH in Malta. Known as the mother of all conferences, this event will bring together VIP speakers from industry leaders, government, and regulatory bodies to share insights on customer growth strategies, marketing, legal frameworks, and product innovation. With a diverse line-up of thought leaders from around the globe, SiGMA Europe offers an invaluable opportunity for professionals in the iGaming and tech industries to gain knowledge and inspiration. Check out the agenda to stay updated and follow along.

Key figures speaking at SiGMA Europe

Kat Arnsby – Head of Customer Growth, Kindred Group
Kat Amsby, head of customer growth at Kindred Group, is renowned for her data-driven approach to customer engagement and loyalty. Her session on 13 November, 11:50–12:15, will explore “The Future of Poker: Bots, Ethics, and Innovation,” offering insights on personalization’s role in sustainable, customer-centric growth.

Alex Tomic – Founder, Alea
Alea founder Alex Tomic has transformed online casinos with innovations like SlotsMillion, the first VR casino. On 13 November, 13:15–13:25, he’ll present “Securing Player Trust: How Hacks Are Driving Game API Governance,” sharing how VR, blockchain, and AI are shaping digital gambling’s future.You can check out Tomic’s latest interview on page 23 of our newest magazine, “.”

Sandzhar Ismailov – Head of Large Customer Sales, Google
As Google’s head of large customer sales, Sandzhar Ismailov excels in maximizing brand visibility. In his talk on 13 November, 13:25–13:35, “Level Up Your iGaming with Google,” he’ll reveal advertising strategies to drive new audiences in a competitive landscape.

Uri Poliavich – Founder & CEO, Soft2Bet
Soft2Bet’s founder and CEO, Uri Poliavich, is a visionary in iGaming product development. On 12 November, 11:50–12:05, he’ll present “Made for Fun,” discussing how to align innovative, player-focused products with regulatory standards.

Vitali Matsukevich – Chief Operating Officer, SoftSwiss
SoftSwiss COO Vitali Matsukevich specializes in secure, crypto-driven gaming solutions. On 13 November, 11:30–11:50, his session, “How to Choose a Secure and Safe Crypto Casino,” will focus on blockchain’s role in enhancing transaction security.

Cristiano Blanco – Chief Experience Officer, DaznBet
DaznBet CXO Cristiano Blanco innovates at the intersection of sports media and gaming. In “Niche Games: driving growth in emerging casino markets,” 13 November, 11:05–11:25, he’ll discuss ways to elevate engagement through user experience.

Daniel Shannon – Head of Marketing and SEO, Casino Kings
Casino Kings’ Dan Shannon, head of marketing and SEO, has shaped digital strategy through SEO and branding. In his “Fireside Chat” on social media and streaming platforms on 13 November, 12:55–13:10, he’ll discuss SEO trends and content strategies for brand visibility.

Ulrik Bengtsson – Chairman, Raketech
Ulrik Bengtsson, former CEO of Betsson and William Hill, brings over two decades of gaming leadership to Raketech. On 13 November, 10:20–10:40, he’ll discuss “Blending Online and Offline Gaming Experiences,” offering insights on integrated gaming’s future. You can check out Bengtsson’s latest interview on page 17 of our newest magazine, “.”

Maria Sayapina – Director of Casino, Game Lounge
Maria Sayapina, director of casino at Game Lounge, drives product innovation and user experience. She’ll speak on 13 November, 11:05–11:25, in “Niche Games: Driving Growth in Emerging Casino Markets,” exploring optimal partnerships for customer acquisition.

Malta’s President, Prime Minister and MGA
Malta’s top leaders will share their vision for the nation’s digital future at SiGMA Europe. On 13 November, 13:35–13:45, H.E. Myriam Spiteri Debono, President of Malta, will address Malta’s evolving tech role, followed by Hon. Robert Abela, Prime Minister of Malta on 14 November, 12:00–12:15, discussing sustainable digital growth. MGA CEO, Charles Mizzi, will offer further insights on 12 November with his keynote “A Future-Ready Industry: Ensuring the Long-Term Sustainability of Malta’s Gaming Sector.”

David K. Lappin – Poker Player and Brand Ambassador, Unibet Poker
David K. Lappin, Unibet Poker brand ambassador and professional player, will offer a unique player’s perspective on bots and poker ethics in “Future of Poker: Bots, Ethics, and Innovation” on 13 November, 11:50–12:15.

With such a dynamic and diverse roster of speakers, this event is set to provide invaluable insights for professionals and enthusiasts alike in the gaming and tech industries. Don’t miss this opportunity to hear from some of the top minds shaping the future of iGaming, technology, and government.