Sports have always held the power to unite different social groups and transform lives. The partnership between EstrelaBet and Vasco reinforces this truth with the creation of the campaign “Aposta do Bem: Cada Cesta Conta” (Bet for Good: Every Basket Counts). EstrelaBet, Vasco’s official sponsor, joins the club for the second edition of this initiative in Barreira do Vasco.

How the campaign works 

During six games of the R10 Score Vasco team in the , each basket scored by Vasco is converted into a food basket for families in the Barreira do Vasco community. The campaign started in November and runs through December, including matches against major teams like Botafogo, Corinthians, Paulistano, and others. 

The distribution of the food baskets is planned for the Christmas season and includes celebratory activities, such as appearances by team players. In 2023, the campaign benefited 150 families. For 2024, the goal is to surpass that number and extend the project to additional communities near São Januário Stadium. 

Social impact of Vasco and EstrelaBet 

EstrelaBet, which has sponsored Vasco’s basketball team since 2022, has stood out for its social initiatives aimed at benefiting Brazilian communities. Along with Aposta do Bem, the company supports responsible gaming programs and promotes sports initiatives like the and the

Vasco, historically known for its social role, has always maintained a strong connection with the Barreira do Vasco community, one of Rio de Janeiro’s most vulnerable areas. Regular actions include donations, community events, and infrastructure improvements, affirming that the club’s impact goes far beyond sports.

Campaign impact 

The blend of sports and solidarity has delivered significant results. The campaign’s success in 2023 inspired an expanded version for 2024, aiming to support even more families. EstrelaBet’s involvement ensured that the target of 150 food baskets was met, even when the on-court score fell short of the goal. 

Benefited families also gain opportunities to participate in events at Vasco’s gymnasium, strengthening bonds between the club and the community. Such actions are especially meaningful amid current economic and social challenges. 

In Brazil, sports have long been more than just entertainment. They serve as tools for social integration, education, and citizenship. Campaigns like Aposta do Bem demonstrate how clubs and companies can use their influence to drive meaningful societal change. 

Together, Vasco and EstrelaBet exemplify the power of collaboration, showcasing how every point scored on the court can translate into significant steps toward reducing inequalities. 

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