SEOBROTHERS is committed to dominating the field through innovative SEO tactics and creative content strategies. Head of Sales Aleksandra Drigo told SiGMA News that their mission revolves around increasing internet presence, driving organic traffic, and maximising revenue for their projects. In this interview, Drigo discusses how SEOBROTHERS is redefining affiliate marketing by fostering meaningful partnerships and delivering user-centric content.   

Can you give an overview of SEOBROTHERS’ mission and goals?   

Our goal at SEOBROTHERS is to dominate the iGaming and digital marketing industry. We use cutting-edge SEO tactics and creative content marketing strategies to help our projects experience substantial growth. Through consistent and deliberate work, our main objectives are to increase internet presence, increase organic traffic, and maximise revenue. We are dedicated to quality, and to stay ahead of the competition, we constantly adjust to the changing digital world.   

We concentrate on establishing solid, trustworthy bonds with our partners and audience to accomplish these goals. In order to guarantee that our clients and users receive accurate and useful information, we place a high priority on transparency and honesty in all our dealings. Furthermore, we work to positively influence the iGaming sector by encouraging safe gaming behaviours and offering gamers access to informative and empowering information. By fusing technological know-how with a thorough comprehension of the requirements and preferences of our audience, we hope to redefine affiliate marketing and, in the process, build a vibrant ecosystem that benefits all parties involved.    

Talk about your audience demographics. 

We are working worldwide, but our main focus is Tier 1 countries. We have projects in Europe, Canada, Africa, and Latam.    

What are your primary traffic sources?   

Pure SEO only. Our focus is on pure SEO traffic, we try to select SEO keywords qualitatively and bring our partner high-quality traffic. Also, now we have started developing streams, but it needs some time to grow.   

How do you drive traffic to your website?   

Traffic generation is crucial for our success at SEOBROTHERS. We employ a comprehensive SEO strategy focused on niche keywords with high-conversion potential. We began by redesigning our website with a user-first approach, creating new content, and revamping existing material to keep it fresh and relevant.   

Navigating the dynamic landscape of affiliate marketing requires us to stay ahead of trends and adapt to changes swiftly. As SEO algorithms evolve, we continuously refine our strategies to maintain visibility and attract organic traffic. Our commitment to delivering valuable, user-centric content ensures that we not only drive traffic but also engage and convert visitors effectively.   

How do you track and report performance metrics?   

Everything is simple here, nowadays there are many different ways to track the result, for SEO traffic we use GSС, then we can check the quality of traffic, the number of deposits, registrations, our commission, the player’s country, and other things, in the affiliate program of our partner. 

What is your average conversion rate for affiliate campaigns?   

It depends on the market, geo, partner product, and other factors, the average conversion for our top markets from registration to deposit is 35-50%. 

What type of support do you expect from operators?   

We look to our operators as crucial partners in achieving success. We value open communication, transparency, and a collaborative approach from them. Friendliness and fairness are equally important, as is the timely sharing of accurate information. This partnership enables us to align our efforts effectively, ensuring that our mutual goals are met and that our marketing strategies are finely tuned for optimal results.   

How do you engage and retain your audience?   

Maintaining a lively social media presence while being updated on industry developments is something we take great pride in. Staying up to date isn’t enough; we also need to use these insights into our content strategies to deliver timely and pertinent updates that genuinely connect with our audience. This strategy maintains the interest and hunger of our community for more.   

Furthermore, our users are the focus of both our personalised marketing campaigns and loyalty programmes. These programmes aim to create a sense of loyalty and belonging in our community, not just transactions. It all comes down to fostering connections and making each exchange feel special and worthwhile.   

What are your preferred payment terms and methods?   

Bank transfer, of course, we are trying to be as white and transparent as possible, to show the industry that it is possible to work “clean”, to pay all the taxes, etc.  

What challenges do you face in the constantly evolving affiliate marketing?   

For us, navigating the affiliate marketing scene in 2024 has been a trip full of possibilities and challenges. In order to keep our competitive edge, we’ve had to adapt our techniques quickly and proactively in response to the constant adjustments in SEO algorithms. Because of the intense competition in our field, we are always improving our strategy to make sure we stand out from the competition.   

Data privacy laws have created an additional level of complexity, so we now must give compliance priority while maintaining smooth customer experiences. Accepting technological developments has been crucial in motivating us to keep innovating in order to satisfy changing customer demands.   

Our dedication to strategic agility and data-driven decision-making has been essential throughout. We have not only overcome obstacles but also transformed them into chances for improvement by applying these ideas. In the future, we intend to keep improving our tactics to elevate our collaborations and produce significant outcomes in the dynamic field of affiliate marketing.