The future of Affiliate programmes? Simply “grander!”

Shirley Pulis Xerxen November 14, 2024

SiGMA news

SiGMA Europe has landed on the island of Malta and SiGMA News had a chat with Aleksandr, Team Lead of External Communications at PIN-UP Partners. Aleksandr’s insights, and PIN-UP Partners’ unique, colourful presence are a reflection of the brand’s drive to solidify their position in the competitive iGaming industry.

Building partnerships and new projects

Aleksandr shares the core objectives behind PIN-UP Partners’ presence at SiGMA Europe, emphasising their commitment to finding new partnerships and strengthening their reputation as one of the leading advertisers for iGaming products in their operational regions. “We have some thrilling projects in the works, but we’re keeping the details close to our chest for now,” he teases. He did share that these initiatives aim not only to broaden their geographical reach but also to enhance the overall experience for affiliates.

When it comes to industry evolution, Aleksandr sees a trend toward consolidation, with companies merging and expanding their teams to form larger entities. “The landscape is changing dynamically, and staying ahead requires innovation and adaptation,” he remarks.

The conversation shifts to emerging markets. Aleksandr mentions LATAM as a captivating region . While some may classify it as an emerging market, Aleksandr believes its potential is already well recognised. He also points out the African continent as an area ripe for exploration, citing the rapid spread of the internet and the growing interest in iGaming. “There’s tremendous opportunity there, and it’s an exciting time to take a closer look,” Aleksandr adds.

The future is “grander”

One word for the future of the industry? Aleksandr fires “Grander!” without hesitation. With their eyes set on long-term growth and success, PIN-UP Partners is gearing up for an exciting year ahead, starting with their plans during SiGMA Europe. “We’re hosting an incredible event for our partners, just like we do every year, and we can’t wait to share our journey with all who join us.”

The prospect of meaningful connections and the chance to get hold of their “Get rich or burn trying” merchandise, visiting the PIN-UP Partners stand should be on any attendee’s agenda. With big plans on the horizon and a commitment to excellence, Aleksandr and his team are ready to forge ahead in the vibrant world of iGaming.