How important is it to stand out in the iGaming market? SiGMA News put this question to Greg Flor, co-founder of THNDR – an innovative but classy iGaming platform that has implemented blockchain-based Lightning Network technology to innovate the gaming experience. 

In this follow-up to Greg’s recent interview, find out about the latest gamification trends and how you can integrate them into your project.

Standing out is crucial

“This question is absolutely crucial”, says Greg. Especially in today’s iGaming world, where many operators in the market rely on mass-produced games and casino services, often just copying off-the-shelf solutions.

“In this environment, finding a unique edge for iGaming is a matter of survival”, – Greg Flor. 

When games look almost identical because they come from the same package, it becomes even harder to stand out. As an example, Greg points to THNDR’s unique widget, which enables skill-based games where players can compete against each other. You won’t find games like this anywhere else on the market – they’re very niche. 

The PvP (Player vs Player) Widget provides a solution that’s easy to integrate into any website and is incredibly simple to set up. It doesn’t require a deposit and can handle bets of all sizes, from micro bets as small as 10 cents to super high stakes. That’s why skill-based games appeal to a different audience, such as sports betting enthusiasts and daily fantasy sports (DFS) players who crave skill-based competition.

As a result, THNDR clients often highlight their unique offerings such as PvP games in marketing campaigns, with some even creating dedicated categories for this type of gameplay. What’s more, their widget is also used in applications like bitcoin wallets – a perfect example of our broad applicability in unconventional spaces, such as Speed Wallet, where their games are placed inside a wallet to generate additional revenue.

Gamification trends

Flor tells it in a more educational way, sharing insights rather than promotions. This is how he sees gamification trends in general:

Social connections and communication

Modern games are increasingly focused on the social aspect, with social networks and gaming platforms becoming spaces where players build friendships, compete against real opponents, and experience a sense of belonging. PvP and team-based gameplay have gained significant traction, particularly in fantasy sports and e-sports. 

In a world of bots and AI, trust within groups of users becomes essential. Players create their own leagues and tournament rooms where they can compete against people they know and trust. This is further enhanced by solutions on platforms connected to popular services. Examples include in-app games on banking platforms, such as Speed Wallet, or dedicated applications for verified users, such as the sportsbooks BetOpenly.

Real-value rewards and microtransactions

Reward systems are crucial to attracting users, offering real prizes, points, and even cryptocurrency for user activity. In emerging markets such as India, platforms with low entry fees are gaining popularity, allowing users to earn small rewards – sometimes as little as 5 cents per game. 

Thanks to automation and the Lightning Network, micropayments of less than a dollar are becoming possible, opening doors to players who prefer low-risk engagement. In addition, TikTok payments – constant streams of notification-based payments – are becoming the norm, as seen on THNDR platform. This triggers dopamine responses and motivates users to return, increasing their engagement.

PvP competitions and flexible betting

Skill-based PvP competition is growing in popularity, particularly in markets such as India, LATAM and APAC. Players can place small bets tailored to their skill and budget. Flexible betting allows users to set their own stakes and play on their own terms, with funds transferred directly between accounts without intermediaries, speeding up transactions and increasing transparency.

Affiliate systems and automated payouts

Sophisticated, automated affiliate systems are becoming increasingly popular. Players want to earn for every activity, such as organising game rooms or referring friends to the platform. Unlike traditional models, commissions and rewards are processed automatically without the manual approval. This flexible compensation increases user loyalty and reduces operational costs, encouraging players to stay on the platform longer and engage with related services.

So the idea of standing out is not a new one. In fact, the world can be divided into those who want it and those who don’t. But if you want to live a long and happy life in iGaming, you definitely need to develop unique features, as Greg points out. Whether it is lightning-fast payment solutions or unexpected gamification options, offering them to players gives you the chance to build your own community. “With our technology, we cover all gamification trends,” says Greg about THNDR. And what can be said about your project?

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