The online sports betting platform Superbet has announced the hiring of Cafu, São Paulo Football Club idol and former captain of the Brazilian National Team, as its newest ambassador.
The former player’s arrival at Superbet reflects the brand’s strategy to get even closer to the Brazilian public, combining its sports legacy with the cutting-edge online betting market. Considered the most excellent right-back in the history of Brazilian football and captain of the national team that won the fifth championship in 2002, Cafu joins the ambassadors’ team, which includes Thiago Silva and Ferrugem, to reinforce the brand’s values of trust, responsibility, and entertainment.
The new ambassador
“We are living a very important moment for the sports betting sector in Brazil, with regulation bringing greater security to users and platforms,” says Alexandre Fonseca, CEO of Superbet. “We are proud to be among the first in this process, and nothing is more symbolic than teaming up with someone like Cafu, who understands the importance of leaving his mark and inspiring generations.”
To mark the beginning of this union, São Paulo’s primary sponsor produced a documentary that revisits essential moments in the former player’s career, with historical images of his achievements and behind-the-scenes footage of the new collaboration. The production began airing on Friday (3) on the platform’s and Cafu’s social media, providing football fans with a nostalgic and immersive experience about his career.
National campaign
Superbet is also present on TV with a campaign highlighting the definitive approval of the federal license that authorises the company to operate in Brazil in a regulated manner. “The material shows our audience the steps that have brought us here, besides reinforcing our commitment to each bettor and responsible gaming,” says Fonseca.
The first video aired on Friday (3), during TV Globo’s Jornal Nacional break, with the participation of presenter Getúlio Vargas (GV) and former soccer referee Sálvio Spínola. In the coming days, new videos will be released, and all brand ambassadors will participate.
Each piece will reinforce Superbet’s legacy of promoting transparency and security in the sports betting market, in addition to highlighting its pioneering position in key moments of regulation and compliance with Brazilian laws.
Superbet Group
Superbet Group is a technology and entertainment company founded in 2008, in Romania, whose mission is to provide millions of consumers around the world with sports and gaming entertainment.
The group is present in 12 countries, either as an operation or as a technology hub, the most important of which are Romania, Belgium, Poland, Serbia, and Brazil. In 2019, the US fund Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million euros in the company, expanding the brand’s presence globally.
In Brazil, Superbet was the first sports betting platform to obtain a federal license to operate under Ordinance SPA/MF No. 2,090 of December 30, 2024. The authorisation, valid until December 31, 2029, ensures full compliance with Brazilian laws.
Superbet is a member of the International Betting Integrity Association (IBIA) and a leader in compliance and best practices. IBIA, a non-profit trade body, represents the interests of the world’s largest licensed online betting companies and operators regarding integrity. In addition, it is the only brand to have won the award for Best Sports Betting Operator in Central and Eastern Europe four times by the CEEGC (Central and Eastern European Gaming Conference).
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