From November 7th to 9th, 2024, 50 VIP affiliates are being treated to an exclusive, all-inclusive experience at the chic Pestana CR7 Hotel, blending Moroccan culture, luxury, and networking in a three-day affiliate retreat that underscores SiGMA Europe’s reputation for fostering “friends before business” connections.

Michael Corfman, CEO at Casino City Press, emphasised this, saying, “I think it’s important to have friends in the industry. It’s become very commercial over time and so I think it’s good to get back to the roots of being friends with each other.”

This retreat arrives just ahead of Malta Week 2024, an eagerly awaited industry highlight that will attract over 27,000 delegates and more than 1,000 sponsors and exhibitors, setting a new standard for the gaming community. Known for its substantial business opportunities and collaborative ethos, SiGMA Europe has long been a magnet for industry leaders and innovators.

Speaking to SiGMA about her expectations of the event, Milica Kasapovic, Affiliate Team Lead from Gentoo Media said, “As an affiliate I’m expecting to meet people from the industry and present the newest acquisitions from Gentoo Media, Mr Cashback, Casino Meister and to present our other flagship brands like Ask Gamblers and Casino Tops Online.” 

Supported by 22bet, Boomerang.Partners,  G.Partners,  KNG Partners, Wikibet, StayPartners, and Wicked Games, the retreat’s opening day offered affiliates a taste of Marrakech’s rich cultural heritage with a private lunch at Café Arabe, an iconic spot in the heart of the Medina. This rooftop setting allowed attendees to enjoy traditional Moroccan cuisine against the backdrop of Marrakech’s historic cityscape. The relaxed ambiance fostered genuine connections among delegates, setting a collaborative tone for the days to follow.

As evening fell, the group gathered at Lola Sky Lounge for sunset networking. With the city stretching out below, delegates mingled as the sun dipped below the horizon, a relaxed yet elegant gathering marking the perfect end to the first day, and offering both breatht aking views and an ideal environment for strengthening relationships within the community.

The second day began with an early morning adventure high above Morocco’s landscape: a sunrise hot air balloon ride. Attendees enjoyed panoramic views of Berber villages and the towering Atlas Mountains, followed by a breakfast set in the tranquillity of the desert. 

The action continued in the Agafay Desert, a stark and beautiful expanse known for its white sandy dunes. Affiliates had the option of taking a thrilling ride on quad bikes and sand buggies or enjoying a serene camel ride through the desert. 

A refreshing lunch awaited the group at La Bohème, where delegates could recharge poolside before the evening’s festivities. The laid-back atmosphere provided a serene space to reflect on the day’s adventures and continue conversations sparked by the morning’s escapades.

Speaking to SiGMA, Bertam Baytekin, CEO and Founder of Protipster, said, “It’s good to connect with people who are doing the same thing, and at the same time everyone is unique and we are having amazing conversations. I´ve learned things about people that I couldn’t have imagined.”

As the retreat draws to a close, affiliates gather for a celebratory dinner at Epicurien, filled with Moroccan flavours and great company. The festivities continued with casino games, allowing attendees to indulge in friendly competition before dancing the night away at Theatro nightclub. Tomorrow the group will explore the city’s famous souks before flying back to Malta to attend SiGMA Europe – which runs from the 11th to 15th.

A Unique Fusion of Business and Leisure

This Moroccan getaway captures SiGMA Europe’s philosophy of merging meaningful networking with cultural exploration. With a perfect balance of relaxation, adventure, and networking opportunities, the Affiliate Retreat has solidified SiGMA Europe’s standing as an industry leader committed to building strong, long-lasting relationships.

As Malta Week approaches, this retreat in Morocco not only celebrates SiGMA Europe’s ten-year journey but also looks forward to a promising future in an industry that values both innovation and community.