Reflecting on the success of Soft2Bet’s MEGA gamification engine at the SiGMA Europe B2B Awards 2024

Rami Gabriel January 22, 2025

SiGMA news

At the SiGMA Europe B2B Awards 2024, Soft2Bet’s MEGA gamification engine was recognised with the “Unique Selling Point” award, highlighting the platform’s impactful approach to player engagement and retention. This accolade underscores how MEGA has reshaped the iGaming experience by providing operators with a versatile tool that enhances user interaction and boosts customer loyalty.

Soft2Bet’s MEGA engine stands out as an API-based, standalone product designed to integrate seamlessly with existing systems. By introducing gamification features that reward players for their loyalty and activity, MEGA not only increases screen time but also fosters a deeper sense of connection between players and platforms. As Dylan Bonnici Drago, Senior B2B Account Manager at Soft2Bet, explains in the post-award interview below, “MEGA is a solution that brings the game back into iGaming. It’s designed to attract new players, increase ROI, and offer something truly unique in the market.”

The journey to this recognition has been paved with strategic initiatives and an unwavering commitment to innovation. MEGA’s seasonal campaigns, such as its recent Christmas Engine, showcase the platform’s ability to adapt to market trends and keep players engaged year-round. These campaigns exemplify how gamification can be tailored to create meaningful player experiences while driving measurable business outcomes.

Soft2Bet’s success with MEGA builds on a legacy of developing advanced iGaming solutions. Their consistent focus on creating player-centric tools has earned them a strong foothold in the market, enabling operators to maintain competitive advantages in an increasingly dynamic industry. The recognition from SiGMA reinforces their dedication to pushing boundaries and delivering products that resonate with both operators and players.

Looking ahead, Soft2Bet aims to expand MEGA’s capabilities further by exploring new gamification mechanics and enhancing customisation options for operators. These developments align with the company’s mission to empower its partners with tools that prioritise user engagement and long-term retention.

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