bet365, online gambling operators, has officially announced the launch of its app and online platform in Peru. Following approval from the Ministry of Foreign Trade and Tourism (MINCETUR), the company now offers local players access, to a wide variety of online casino games, slot titles, and an extensive sports betting platform.
This launch further strengthens bet365’s expansion within Latin America as it eyes additional markets, including Brazil.
New phase of iGaming in Peru
With its Peruvian debut, bet365 introduces a full spectrum of gaming options tailored to local players. The platform features a variety of casino games, including classic and modern slot titles, such as fruit-themed games and multi-layered jackpots, designed to suit diverse preferences. Players can also engage in live casino games that bring the excitement of a physical casino to their screens, allowing them to play poker, blackjack, and roulette in real-time.
Eyeing Brazil for future expansion
The launch in Peru is just one step in bet365’s broader Latin American expansion plan. The company has set its sights on Brazil, a market poised for significant growth as the country finalises its regulatory framework for online gambling. bet365 is actively pursuing licence in Brazil, with the goal of entering the market by January 2025.
A spokesperson for bet365 expressed the company’s excitement over its new venture in Peru, calling it a key market in their Latin American strategy. “We are delighted to launch a dedicated bet365 website in Peru, the fourth largest country in the region, known for its vibrant culture and dynamic population. As well as our unrivalled sports betting experience, our customers in Peru can now enjoy a comprehensive range of offerings, including casino games, live casino action, and poker.”
This strategic move positions the company to capitalise on the growing interest in iGaming and sports betting across the region.
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