Octoplay strengthens Swedish presence with Svenska Spel partnership

Anchal Verma December 12, 2024

SiGMA news

Octoplay has joined forces with Svenska Spel to bolster its presence in Sweden’s regulated gaming market. This partnership will see Octoplay’s innovative game portfolio introduced to Svenska Spel’s extensive player base. This move comes shortly after Octoplay’s launch in Sweden.

Alliance with Svenska Spel

The partnership with Svenska Spel, the country’s state-owned gaming operator marks a crucial milestone for Octoplay.

“Our partnership with Svenska Spel Sport&Casino represents a significant step in our expansion strategy,” says Ralitsa Georgieva, Director of Business Development at Octoplay.

“Our partnership with Svenska Spel Sport&Casino represents a significant step in our expansion strategy. By collaborating with market leaders like Svenska Spel, we reaffirm our commitment to delivering high-quality gaming experiences to players in regulated markets,” Georgieva added.

Niklas Örtbrant, Head of Online Casino at Svenska Spel Sport&Casino, while talking about partnership said, “The addition of Octoplay’s portfolio enhances our gaming offering, bringing innovative and engaging content that our players demand. Their track record in regulated markets and commitment to quality made this partnership a natural choice for us.”

Expanding global reach

Earlier in October 2024, the company partnered with William Hill in the UK, offering popular slot titles such as Cash Link Express: Hold & Win and a tailored jackpot feature.

Octoplay has also extended its reach to North America and Latin America. Its partnerships with BetMGM in Ontario and NetBet Casino in Mexico have positioned the brand as a global gaming innovator.

Last month Octoplay marked another milestone in its ongoing collaboration with Flutter Entertainment, launching their third bespoke game, Cod Chaos. The game, featured on some of Flutter’s most prominent brands – PaddyPower, Betfair, and Sky Vegas – is a testament to the depth of the partnership between the two companies, combining Octoplay’s extensive experience in innovating game mechanics with Flutter’s deep market knowledge and understanding of what resonates with their players.