Octavian Group has announced a game-changing partnership with Flutter Entertainment, the parent company of FanDuel and Paddy Power, to expand its reach in international markets. This collaboration will see Octavian’s HubCasino aggregation platform and its popular DreamSet slot games integrated into Flutter Group’s network, starting with Betfair.it in Italy.
With this deal, Octavian aims to strengthen its presence in regulated markets, combining its innovative technology with Flutter’s extensive market footprint.
Expanding through Betfair.it
The partnership kicks off with Octavian’s games being featured on Betfair.it, one of Italy’s leading online gaming platforms. HubCasino, Octavian’s proprietary aggregator, will bring diverse gaming content from multiple providers to Betfair.it, enhancing the platform’s offerings for Italian players.
Simone Pachera, CEO of Octavian Group, while taking about about the partnership, said, “This agreement represents a powerful synergy between our technological innovation and Flutter’s market reach. Together, we are setting the stage for an exciting expansion into new territories, while continuously focusing on quality of games and player satisfaction.”
Following its launch in Italy, the partnership is expected to extend to other markets and Flutter brands, further strengthening Octavian’s global footprint.
Strategic benefits for both companies
This collaboration aligns with Flutter’s strategy of expanding its gaming portfolio and delivering top-quality content to its global customer base. For Octavian, it opens the door to a broader audience and enhances its reputation as a leading provider of online slot games and casino aggregation solutions.
HubCasino’s ability to integrate games from multiple providers offers a competitive edge, providing players with a seamless and diverse gaming experience. This flexibility is likely to appeal to Flutter’s extensive player network, enhancing retention and engagement.
Flutter’s focus on leadership and regulation
The announcement follows Flutter’s recent leadership change, with Kevin Harrington appointed as the new CEO for the UK and Ireland. The move is part of Flutter’s ongoing organisational restructuring to drive strategic growth.
Meanwhile, Flutter continues to advocate for robust gambling regulations. The company recently expressed concerns about Ireland’s new Gambling Regulation Bill, warning that certain provisions could unintentionally impact the future of horse racing and push players toward unregulated markets.
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