Nuvei and GiG forge strategic partnership to enhance igaming payment solutions

Anchal Verma January 8, 2025

SiGMA news

Nuvei, a global leader in payment technology, has entered a strategic partnership with Gaming Innovation Group (GiG), a company renowned for its innovative platforms in the iGaming industry. This collaboration marks a significant milestone for both companies, as it directly integrates Nuvei’s robust payment technology into GiG’s CoreX iGaming player account management (PAM) platform. Through this integration, operators already using CoreX will now be able to access Nuvei’s diverse range of payment options, bringing a host of benefits to the iGaming ecosystem.

Game-changer for iGaming payment solutions

The integration of Nuvei’s technology into the CoreX platform is poised to revolutionize the way iGaming operators manage payments. CoreX, which is an AI-driven PAM platform designed specifically for localisation, enables operators to customise their offerings to better serve players in different regions. By incorporating Nuvei’s advanced payment solutions, operators will be able to optimise acceptance rates, enhance risk management, and offer a wider variety of payment methods for both deposits and withdrawals.

Nuvei spans over 200 countries, covering more than 150 currencies, and over 720 alternative payment methods. It will offer flexibility to users using CoreX like never before. With this integration, operators can develop payment options that would cater to the local preference and, thus, improve the gaming experience for their players while further enhancing operational efficiency.

Nuvei’s global impact and technological edge

Nuvei has earned a position as a payment technology leader in iGaming and finance. Its major reach across the globe allows the company to accommodate thousands of different payment methods for businesses to expand internationally. The solutions that have been developed by Nuvei reduce friction within payment processes, help operators increase conversion rates, and streamline transactions for players.

The company’s suite of payment options includes traditional methods like credit and debit cards, as well as alternative solutions such as e-wallets, bank transfers, and local payment systems. This versatility allows operators to cater to the needs of players from diverse geographical regions, furthering Nuvei’s commitment to enhancing financial inclusivity and simplifying global payments.

Philip Fayer, Chair and CEO of Nuvei, expressed his enthusiasm about the partnership, stating, “We’re excited to partner with a proven technology leader and industry expert like GiG. This integration showcases our commitment to providing the most relevant and modern payment solutions that drive growth for our customers. By combining Nuvei’s robust modular payment technology with GiG’s innovative CoreX platform, we’re delivering unparalleled value to iGaming operators worldwide.”

GiG’s CoreX platform

GiG’s business is a bedrock where operators can be found with a high-level player account management system that provides state-of-the-art experiences to players. Being AI-driven, localisation-friendly, CoreX lets the operators control all the account and provide them with personalised services based on regional demand. Operators using this highly versatile platform are in a position to integrate a large service portfolio such as gaming content or payment systems.

The partnership with Nuvei will further enhance the CoreX platform by enabling operators to optimise payment processes with greater ease. James Coxon, Chief Operating Officer of GiG, commented on the collaboration, “The direct integration of Nuvei’s payment technology into CoreX will enable our clients to optimise their payment processes, ultimately improving player satisfaction and operational efficiency.”

This move aligns with GiG’s commitment to providing innovative, comprehensive solutions to iGaming operators. By integrating advanced payment technology, GiG ensures that its platform remains at the cutting edge, offering tools that enhance both the operator’s and player’s experience.