LiveScore Group has extended its gaming portfolio on its UK platforms by adding titles from Hacksaw Gaming. The collaboration confirms a diverse portfolio of engaging slot games to LiveScore and Virgin Bet, thus enhancing the group’s competitive edge in the market.
The partnership introduces popular Hacksaw Gaming titles such as Wanted Dead or a Wile, Le Bandit, Ze Zeus and SixSixSix to LiveScore Group’s platforms. Marcus Cordes, CEO of Hacksaw Gaming, revealed his excitement about the collaboration, saying it was an “incredible opportunity” to expand the supplier’s footprint in the UK. He added, “Their reach, reputation, and dedication to player satisfaction make them an ideal partner as we continue to grow in this key market.”
Strengthening LiveScore Group’s position in the UK
This move comes at a pivotal time for LiveScore Group. A strong UK performance, with revenue up 78 percent to £139 million (US$173.75/€159.85 million) in the twelve months to March 2024, highlights its importance to the group’s success. The company’s total revenue reached £179.1 million (US$223.88 million/€205.96 million), a 38 percent increase from the previous year.
Even with restructuring and leaving markets, including the Netherlands, LiveScore will prioritise its key markets and user value. Adding Hacksaw Gaming titles aligns with this strategy. Also, Hacksaw Gaming’s reputation for delivering innovative and exciting content adds an extra dimension to LiveScore Group’s gaming portfolio. The partnership underlines LiveScore’s focus on enhancing player interaction and its competitive position.
Hacksaw Gaming’s growing presence
Hacksaw Gaming’s growth has been consistent, and significant partnerships with European operators have bolstered it. Recent collaborations with Sky Betting and Gaming in the UK and Ireland, as well as Rank UK, have positioned the Malta-based studio as a rising star in the iGaming sector and one to watch in 2025. Hacksaw Gaming recently received regulatory approval from Spillemyndigheden, the Danish Gambling Authority, effective January 2025. Thanks to these partnership-driven efforts, Hacksaw’s titles, like Chaos Crew 2, and the R.I.P City have seen increased player engagement.
The collaboration with LiveScore Group marks another milestone for Hacksaw Gaming. By featuring its games on prominent platforms like LiveScore and Virgin Bet, the studio has further expanded its reach and can continue highlighting its innovative and distinctive style.
LiveScore Group’s strategic restructuring
LiveScore Group’s deal with Hacksaw Gaming is terrific news, but it happens during a period of momentous changes. In November 2024, the company announced a restructuring process aimed at creating improved structures and a pathway to long-term sustainable growth. This will impact over one hundred positions at different sites.
Even with these challenges, LiveScore has performed resiliently. The group narrowed its operating losses by 18 percent and reported a gross profit of £138.1 million for the same period. The goal is to maintain stability and growth, evidenced by strategic moves like migrating their betting product to Kambi and focusing on the UK market.
The LiveScore Group and Hacksaw Gaming partnership offers much more than just new games. It represents a strategic effort to enhance player experience and strengthen LiveScore’s position and popularity in the UK’s competitive iGaming landscape. Innovation, happy players, and market growth remain the key focus and set the stage for future success.
As Hacksaw Gaming expands its capabilities and LiveScore continues to evolve, this partnership highlights the dynamic nature of the iGaming industry. , while LiveScore Group and Hacksaw Gaming pave the way for future growth and opportunities in the sector.
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