The demand for Labubu toys, a popular collectible from Pop Mart designed by Kasing Lung, has sparked a troubling trend on social media in Singapore. Fans are participating in scratch-and-win games hosted by livestreamers on platforms like TikTok, where they gamble up to SGD150 (€106) per round for a chance to win rare editions. These events, often resembling gambling, offer prizes such as exclusive toys, including the Merlion-inspired “Hide and Seek” Labubu.
Experts warn that such activities violate Singapore’s Gambling Control Act, which carries harsh penalties. In an interview with Channel News Asia (CNA), Lawyer Samuel Yuen clarified that “the mystery box concept, though seemingly harmless, constitutes a form of gambling.” Under the law, first-time violators can face fines of up to SGD500,000 (€353,892) and imprisonment of up to seven years, while underage participants risk fines of SGD1,500 (€1,061).
Labubu, a character created roughly a decade ago, became the foundation for “The Monsters,” a toy line developed by Beijing-based toymaker Pop Mart. According to Pop Mart’s website, Lung’s work drew inspiration from Nordic mythology, where he crafted a whimsical fairy tale world filled with enchanting characters that embody both good and evil traits.
The larger plush figures standing about 15 inches tall, retail for about €81, while smaller versions are priced between €14 and €19.
TikTok’s ban and resurgence of accounts
TikTok has declared a zero-tolerance policy for gambling-related activities, with a spokesperson confirming accounts have been banned for violating the platform’s guidelines on gambling. Despite the crackdown, new accounts continue to emerge, often circumventing detection by avoiding explicit promotion of games. Organisers now notify participants via Telegram when the games are being held.
A check by CNA revealed that some livestreamers operating similar gambling schemes have received advisories from authorities, underscoring the persistence of the issue.
A growing obsession with limited-edition collectibles
Labubu toys have captured the hearts of collectors and fashion enthusiasts across Asia, driving a booming market for rare designs. The allure of owning these limited-edition figures is pushing individuals to risk significant sums in gambling-like activities. Livestream sessions, lasting up to five hours, attract large audiences and fuel the craze.
Authorities on alert
Singapore’s police have issued warnings and are closely monitoring these activities. While declining to comment on specific cases, they reiterated the serious consequences of participating in illegal gambling.
With TikTok cracking down on violators and the Singapore government emphasising enforcement of gambling laws, the challenge lies in curbing a practice that has rapidly adapted to evade detection.
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