Affiliate Grand Slam is pleased to present Christoffer Ødegården, Head of Casino at the award-winning affiliate Bojoko. This conversation delves into understanding the desires of Canadian players and explores how gaming businesses can effectively meet their needs.
What are the best ways a Canadian casino can appeal to as many players as possible?
Canadian players are not a monolith, and casinos should avoid one size fits all solutions.
One of the easiest ways to attract more Canadian players is to offer low minimum deposits. Many players appreciate the flexibility and accessibility that comes with being able to start with a smaller deposit.
At Bojoko, we understand this need and our platform provides a dedicated page where we promote thresholds. Intriguingly, the more casinos lower their minimum deposit, the more sign ups we are seeing from this page. It is exciting to see that rather than the casinos competing over a niche set of Canadian players, this is clearly something a large subset of Canadians look for when they are deciding on what casinos they should sign up to. All casinos that decrease their minimum deposit are likely to get a boost in new signups through Bojoko, and we do not see this changing any time soon.
Another relatively easy way to appeal to more Canadian players is simply to offer a large variety of payment methods, including more niche options. Canadians value having options that align with their preferences. Bojoko addresses this by providing a comprehensive search function that allows players to filter and find online casinos that offer niche payment methods like eCheck. By facilitating the discovery of casinos that cater to specific payment preferences, we ensure that Canadian players can easily access the options that suit them best. This means that the more payment methods a casino offers, the more Bojoko users will have a chance to discover them.
Beyond this, a variety of bonuses, especially high percentage bonuses, is a good way to stand out in the market. Most casinos offer welcome bonuses of 100%, so simply going up to 150% gives you a clear edge and makes Canadian players gravitate towards you.
How does Bojoko gather insights on the preferences of Canadian players?
We have done a thorough analysis of what casinos our players choose, what pages they sign-up from, and which attributes, such as specific payment methods, low minimum deposits, etc. consistently lead to more sign-ups. What we are left with is a very clear path to the hearts of Canadian casino players.
How does Bojoko differentiate itself in helping Canadian players find suitable online casinos?
Bojoko stands out by focusing on providing a platform that assists Canadian players in finding online casinos that align with their specific needs and preferences.
Not only do we have pages for all key types of bonus offers, payment methods, game providers, and a long list of other features Canadian players may consider before choosing their casino, but we have also made it easier to find the casino of their dreams.
This is done by using our comprehensive search function, coupled with the ability to add filters, fine-tuning the final results to the player’s exact preferences. Players can, for instance, find casinos that utilise their preferred payment method, offers all their favourite games, and has the exact welcome bonus they are looking for.
Moreover, Bojoko goes beyond simply listing online casinos. We provide detailed and unbiased reviews, allowing players to gain insights into the overall experience offered by each casino.
In your experience, what are some common challenges that Canadian players face when searching for online casinos, and how does Bojoko help overcome them?
One challenge Canadian players often encounter is the overwhelming number of online casinos available. With so many options, it can be difficult to find trustworthy and reliable platforms.
Bojoko addresses this challenge by thoroughly vetting and reviewing each online casino featured on our platform. We take into account factors such as licensing, regulation, and player feedback to ensure that players can make informed choices. We also highlight key terms and conditions, and ensure that players are not caught unaware by the small print.
By providing comprehensive information and unbiased reviews, along with our search functionality and filters, Bojoko helps Canadian players navigate through the abundance of options and discover reputable online casinos that meet their specific requirements.
