High Roller’s success in player retention: A glimpse into their SiGMA Europe 2024 triumph

Rami Gabriel January 15, 2025

SiGMA news

The SiGMA Europe B2C Awards 2024 highlighted industry excellence across numerous categories, with High Roller Technologies earning the prestigious “Best Player Retention” award. The company’s dedication to creating loyalty and fostering engagement through innovative strategies and advanced Technological solutions is represented in this Award’s title. A High Roller spokesperson shared, “This award reflects our team’s hard work and dedication to understanding and meeting the needs of our players. By combining creativity with cutting-edge technology, we’ve been able to create meaningful connections with our users.”

The road to recognition

High Roller Technologies earned this accolade through its relentless focus on player engagement and satisfaction. The company’s proprietary retention technology leverages predictive analytics and behavioural insights to create a personalised user experience. By prioritising customer loyalty as a key business metric, High Roller has seen substantial growth, reporting a 25% increase in active players over the past year. This success has been further bolstered by strategic updates to their gamification features, ensuring that players remain engaged and valued throughout their journey.

Projects and Partnerships

Collaboration has been a cornerstone of High Roller’s achievements. Recent partnerships with leading operators and tech providers have enabled the refinement of their retention tools and the expansion of their offerings. These alliances have been pivotal in incorporating advanced analytics to predict player behaviour and deliver highly personalised experiences. The appointment of Kristofer Muscat as Chief Strategy Officer earlier this year highlights the company’s commitment to driving strategic growth and innovation in retention strategies.

Looking Ahead

As High Roller looks to the future, they are poised to further enhance their loyalty framework, particularly in emerging markets. Their successful IPO, which raised $10 million, provides a robust foundation for developing new tools and forming strategic partnerships aligned with their mission to deliver exceptional player experiences.

As the gaming industry looks forward to 2025, SiGMA invites stakeholders to engage in further opportunities for collaboration and growth. The upcoming AIBC Eurasia in Dubai, set for 22–25 February 2025, and a series of roadshows across different continents, promise to keep the momentum alive, connecting the best minds and talents from around the world.