Golden Whale Productions, a company specialising in artificial intelligence and machine learning for the iGaming industry, has extended its partnership with Switzerland’s Stadtcasino Baden Group in a multi-year agreement. This renewed collaboration aims to bolster customer retention, boost market share, and optimise the gamification capabilities of Stadtcasino Baden’s B2B subsidiary, Gamanza.
Focus on gamification and growth
The partnership builds on years of successful collaboration, now focusing on Gamanza, a key player in iGaming software solutions. Gamanza stands to benefit from Golden Whale’s cutting-edge machine learning tools, particularly in enhancing its gamification suite.
GamanzaEngage, its flagship software platform for online casinos in Switzerland, is set to receive significant upgrades. The updated gamification suite will feature an expanded promotional toolkit, helping Gamanza’s B2B clients deliver superior customer experiences powered by data-driven insights.
Golden Whale CEO Eberhard Dürrschmid said, “, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”
Driving customer retention
Stadtcasino Baden Group CEO Christian Aumüller said, “The decision to extend the deal was made with a view to drive customer retention and further increase our market share, while also optimising the products and services we offer to B2B clients through Gamanza.”
This partnership aligns with Stadtcasino Baden Group’s mission to strengthen its leadership position in the competitive iGaming sector while delivering value to both customers and business partners.
Earlier in the year, Golden Whale Productions appointed Thomas Aigner as Senior Vice President of Business Development. Aigner brings extensive expertise in gaming and AI, a combination that is expected to reinforce Golden Whale’s position in the industry.
Additionally, Golden Whale has been actively expanding its global footprint. A recent partnership with SCCG Management aims to establish a stronger presence in the Americas, opening new doors in a rapidly growing market.
Future-forward collaboration
The strengthened partnership between Golden Whale and Stadtcasino Baden Group signals a shared commitment to innovation in iGaming. By leveraging advanced machine learning tools and a collaborative approach, the two companies aim to redefine customer engagement and set new standards for gamification in the industry.
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