Gaming Innovation Group (GiG), B2B iGaming technology provider has announced an extended partnership with Betsson Group to enhance the Zecure brand’s presence across regulated markets. Building on their 2022 collaboration, the renewed agreement brings cutting-edge technology and managed services to drive Betsson’s success in key regions like Serbia, Germany, and Peru.
Since joining forces in 2022, GiG has played a pivotal role in enabling Betsson’s expansion into nine regulated markets. This partnership has been instrumental in strengthening the Zecure brand and delivering exceptional gaming experiences to its users.
The renewed collaboration further cements their shared vision of scaling operations while navigating the complexities of regulated markets.
Leveraging technology for growth
As part of the , GiG will equip Betsson with advanced AI-driven tools such as LogicX and DataX. These technologies aim to enhance operational efficiency, scalability, and adaptability, ensuring the Zecure brand remains competitive in diverse markets.
In addition, GiG’s managed services will support Betsson’s ambitions by providing strategic solutions tailored to market requirements.
Richard Carter, GiG CEO, said, “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Commitment to excellence
Paul Murphy, Betsson Group Commercial Director, added, “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
This announcement follows GiG’s recent collaboration with Paysafe, which integrated regional payment solutions into its CoreX platform. Such initiatives underline GiG’s commitment to providing holistic solutions that address the evolving needs of regulated markets.
Looking ahead
With the combined power of innovative technology, strategic managed services, and a strong partnership, GiG and Betsson are poised to drive the Zecure brand’s growth to new heights. This extension reinforces their joint focus on delivering secure, scalable, and exceptional gaming experiences to players worldwide.
Unlock winning moments: Discover the best odds on SiGMA Play.
