Gambling advertising has become a hot topic globally in recent years, with studies increasingly pointing to its negative effects on mental health and societal well-being. A new report by GambleAware suggests that Great Britain might be trailing behind other European nations in terms of regulating gambling marketing. Despite having extensive research on the harmful impacts of gambling, the UK seems to lack the stringent restrictions that are common across Europe.
UK’s approach to gambling advertising regulation
Currently, Great Britain’s approach to gambling advertising remains relatively unrestricted, lacking primary legislation for gambling ads on TV, radio, and online platforms. Despite existing research indicating a correlation between gambling advertisements and increased gambling behavior, there are few policies specifically designed to protect the public from excessive exposure to gambling promotions. This stands in contrast to the stringent restrictions seen across the European continent.
According to the report, a significant portion of the British public favours stricter regulation on gambling advertisements. Surveys indicate that 67 percent of people feel there is too much gambling advertising, while 74 percent support stricter rules on social media, and 72 percent back more regulations for TV ads.
Insights from the GambleAware report
The GambleAware report stresses the importance of recognising these harms, particularly considering advertising’s role in normalising gambling. One of the key concerns is that such marketing strategies may desensitise young people, embedding gambling into daily life before they fully understand the associated risks. This latest report is part of their ongoing effort to push for stronger regulations, backed by research that emphasises the adverse effects of gambling advertising. By commissioning studies and working with research institutions, GambleAware provides valuable insights that fuel public discourse and policymaking.
Commenting on the findings, Prof. Siân Griffiths CBE, Public Health Expert and Chair of GambleAware Trustees, stated: “We have previously highlighted that the lack of gambling advertising and marketing regulation in this country is a missed opportunity. It is important we remember that gambling can be addictive and gambling harms need to be recognised as a public health issue that can affect anyone.”
Zoë Osmond, GambleAware CEO, stated: “We look forward to the forthcoming implementation of the statutory levy by the new Government, which will provide much-needed clarity for the future system to tackle gambling harms and provide vital funding for prevention initiatives. But we mustn’t forget that the bombardment of gambling marketing in this country is a key reason why people find themselves in a position where they need advice, support or treatment. The changes we are proposing are fair and sensible, but crucially will make a huge difference gambling harms can affect anyone, and we must do everything we can to keep people safe from gambling harm.”
In response to these findings, GambleAware has put forth several policy recommendations aimed at reducing gambling harm. These proposed changes include stricter advertising regulations, such as a pre-watershed ban, meaning that gambling ads would be prohibited from airing before 9 p.m. In the absence of broad advertising restrictions, GambleAware argues for mandatory health warnings on all gambling advertisements. By introducing these warnings, GambleAware hopes to empower individuals to make informed choices and acknowledge the potential dangers.
If the UK were to adopt stricter advertising regulations, the potential benefits could be substantial. Reduced exposure to gambling ads might lead to fewer gambling-related problems, particularly among young people and those at risk of addiction.
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