From the field to the digital stage: Betify and SiGMA’s collaborations redefine sporting engagement

Rami Gabriel December 12, 2024

SiGMA news

SiGMA stands as the world’s premier online gaming authority, delivering comprehensive industry news, incisive analysis, and trusted evaluations of leading online casinos and sportsbooks. Through SiGMA Play, we empower operators to broaden their horizons and engage with a discerning audience eager to discover superior gaming experiences. In recent years, SiGMA has stepped beyond and began engaging with sports icons to create a more expansive and inclusive environment. This approach positions SiGMA as a bridge between established athletic figures and the evolving digital landscapes that capture global attention.

Welcoming Ronaldinho and strengthening bonds through Betify

At SiGMA Europe 2024, the appearance of Brazilian football legend Ronaldinho introduced a distinctive perspective on how established sports figures can lend credibility and global appeal to online platforms. Thanks to Betify, Ronaldinho’s involvement demonstrated the value of aligning well-known athletes with emerging opportunities. By participating in SiGMA’s ecosystem, he provided a tangible example of how professionals from the sporting world can shape and influence the development of digital offerings.

Expanding horizons through international sports figures

Ronaldinho’s attendance at SiGMA Europe 2024 was not an isolated moment. Former French professional footballer Patrice Evra also joined the proceedings, underlining SiGMA’s readiness to engage with renowned personalities whose experience and insights resonate worldwide. Likewise, former AC Milan players Massimo Ambrosini and Serginho further reflected SiGMA’s ability to connect with respected figures from the global football landscape.

Beyond football, SiGMA’s collaboration with Centurion FC highlighted fresh avenues of exchange. UFC Champion Alex Pereira, present as a Spribe ambassador, showed that the platform is not limited to one type of sport or region. By welcoming these accomplished athletes, SiGMA fosters conversations that highlight the importance of diversity and continuous adaptation.

The growing influence of esports

SiGMA’s efforts extend to exploring the esport landscape, where traditional gaming formats share space with competitive titles that draw significant global audiences. As experts discussed at SiGMA Europe 2024, esports is shaping the future of engagement and commercial strategy. By aligning esports with known sports personalities, SiGMA nurtures an environment where varied forms of competition can flourish side by side, broadening the industry’s potential and opening doors to new models of interaction.

Anticipating SiGMA Eurasia 2025

The recent developments underscore SiGMA’s mission to serve as more than a platform for established practices. It aspires to function as a catalyst that links diverse sectors, inviting all participants—operators, developers, athletes, and fans—to discover shared value. Looking ahead to SiGMA Eurasia, taking place from 23–25 February 2025, the dialogue between sports and emerging digital environments will deepen. Attendees can expect new discussions, collaborations, and opportunities as these worlds continue to integrate, solidifying SiGMA’s role at the forefront of this evolving landscape.