EveryMatrix secures major Turnkey Partnership with MBet in Africa

Natasha Tikasz November 13, 2024

SiGMA news

Everymatrix has secured a turnkey sportsbook technology partnership with MBet in Africa, specifically Tanzania and the Democratic Republic of Congo (DRC). Accordingly, this agreement will allow the integration of OddsMatrix’s award-winning technology platform into MBet’s sports betting offering.

MBet’s sports betting platform will be upgraded with the robust, always-on OddsMatrix sportsbook, offering over 170,000 live events monthly. This will include advanced odds management tools and a complete Bet Builder for 11 pre-live and live sports.

The East African operator will also benefit from a range of localised features, including a user-friendly front end, USSD betting, SMS functionality, DIY event creation tools, and a dynamic betslip engine that supports over 50 accumulator selections.

This upgraded sportsbook platform will include additional EveryMatrix products, such as the CasinoEngine for casino management, BonusEngine for cross-product rewards, and GamMatrix for player management.

Fast growing iGaming tech supplier

By moving from outdated proprietary technology to EveryMatrix’s advanced tech stack, MBet becomes the latest operator to join the growing EveryMatrix platform network. With recent FSB Technology and Fantasma Games acquisitions, EveryMatrix is now the fastest-growing iGaming tech supplier, with over 1,100 employees across 15 offices worldwide.

Founded in 2013, MBet has become one of the top sportsbook brands in East Africa. It offers a customer-focused experience supported by local sports partnerships.

Partnering excellence

Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.

“Africa presents a unique set of scalability challenges for platform providers but, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.

“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.

“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”

Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.

“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.

“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”

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