Casino operator Delaware North, has announced a partnership with Playtech, which will see its Betly sportsbook and casino platform transition onto Playtech’s platform. The collaboration is set to launch first in Ohio, where Betly recently debuted, and is part of an affiliate licence deal with Miami Valley Gaming. This move promises an upgraded betting experience for Betly users, with enhanced features and promotional offerings.
Betly’s strategic shift of Playtech
Betly currently operates as a sportsbook platform in Ohio, Arkansas, and Tennessee, and as a mobile sportsbook and casino platform in West Virginia. Under this new agreement, all these services will migrate to the Playtech platform, marking a transformative shift for Betly users. The move also replaces MVGBet as part of Delaware North’s affiliate licence agreement with Miami Valley Gaming.
Lee Terfloth, Chief Interactive Gaming Officer at , taking about the latest partnership said, “We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by and industry leader.”
Enhanced features for Betly users
Betly players can expect robust promotional features, including personalised bonus bets, boosts, drawings, and tournaments. These enhancements aim to elevate the user experience and attract a broader audience.
Playtech’s involvement underscores its commitment to the US market, where it has been expanding aggressively. The company recently renewed its partnership with Continent 8 Technologies and extended its collaboration with bet365 into Pennsylvania.
Delaware North’s expanding vision
This announcement is part of Delaware North’s ongoing efforts to strengthen its gaming and entertainment portfolio. Earlier this year, the company partnered with QCI to leverage data intelligence and appointed Jason Gregorec as its new president. These initiatives reflect Delaware North’s focus on innovation and growth in the competitive gaming market.
For Playtech, this partnership adds to a series of milestones achieved in 2024. The company posted an 11 percent year-on-year revenue increase in H1 2024, with operations in the Americas contributing significantly to its growth.
Unlock winning moments: Discover the best odds on SiGMA Play.
