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Aviatrix soars to success as QTech partnership expands Africa reach

David Gravel January 14, 2025
Aviatrix soars to success as QTech partnership expands Africa reach

Aviatrix, the award-winning crash game, is soaring to new heights in the gaming world. Through a partnership with QTech Games, Aviatrix is ideally placed to make a lasting impact in Africa.

This collaboration brings Aviatrix’s groundbreaking gameplay to emerging markets. This move taps into Africa’s booming iGaming scene, firmly establishing Aviatrix as a frontrunner in the industry.

A game-changer for Africa

The strategic partnership between Aviatrix and QTech games aims to develop their reach across Africa, Asia, and Latin America.

QTech’s strong distribution network enables Aviatrix to access a broader audience, especially in Africa, because mobile gaming and affordable internet access are revolutionising the gaming landscape. QTech’s partnerships with local operators and understanding of regional gaming trends make it well-positioned to succeed in Africa. The company achieved prior success in establishing footholds in emerging markets, such as Asia and LATAM.

Philip Doftvik, CEO of QTech Games, underlined how significant Aviatrix’s crash-game format is for African markets. “Africa’s gaming audience is skyrocketing, and Aviatrix’s fast-paced gameplay resonates well with local preferences.” This vision aligns with Africa’s increasing desire for engaging and mobile-friendly gaming experiences.

Tailored for Africa’s players

Aviatrix brings the gaming experience to life with planes you can customise, loyalty perks, and exciting tournaments.

According to Victoria Lambruso, Senior Account Manager for the CIS region, the Game’s appeal lies in its simplicity and depth. Lambruso also noted differences in audience behaviour, with African players favouring smaller bets but engaging much more and for longer.

Aviatrix’s focus on mobile-first solutions caters to Africa’s growing mobile internet population. It is vital to optimise gameplay for low-data usage and fast performance, especially in regions with limited connectivity.

Focusing on player loyalty is a key driver of the Game’s success. Aviatrix’s extensive loyalty programmes naturally boost player retention whilst attracting fresh customers to operators. It plans to integrate NFT features into a social casino, highlighting its commitment to innovation. This creative thinking appeals to Africa’s tech-savvy younger audience.

Award-winning momentum

Aviatrix’s trophy cabinet is a testament to its remarkable rise in iGaming.

It recently won the prestigious ‘Game of the Year’ award at the 2024 EGR Operators Awards. At the 2023 SiGMA Americas Gaming Awards 2023, it won ‘NFT Project of the Year,’ showcasing its pioneering use of NFT-loyalty-based features to engage players and enhance retention. Aviatrix also earned the title ‘Rising Star in Casino Innovation” at the 2023 SBC awards and followed this with an impressive win in ‘Best Casino Game of the Year’ at SiGMA Europe 2023.

Additionally, it was named one of the fastest-growing companies in North America on the Deloitte Technology Fast 500 list in November 2024.

These distinctions speak volumes about its impact on the industry and its ability to tailor top-tier gaming experiences to diverse markets.

Account manager for Aviatrix, Polina Turuntaeva, oozed optimism about the company’s plans for growth. She highlights Aviatrix’s approach as a “Product as a Service” and sees their development cycle as endless. For a dynamic market like Africa, this is critical.

Approval granted in Spain

Aviatrix continues to ride the wave of global expansion and on January 14 announced it had received final approval from Spain’s Dirección General de Ordenación del Juego (DGOJ) for a full launch in the country. As a result of this, any licenced operator in Spain can integrate the award-winning crash game, either directly or via aggregators.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, shared her excitement: “We’re proud to announce that Aviatrix is ready to take flight in Spain in 2025. This is a market we’ve been watching closely for a long time, and we’ve worked really hard to make sure we can offer our game to operators in the easiest way possible. We look forward to building many great, mutually beneficial partnerships in Spain over the coming months.”

This addition reinforces Aviatrix’s growing regulator footprint, which is positive news for the African market as it expands.

Riding the winds of change in Africa

The African focus remains a priority, but Aviatrix’s mission is to dominate globally. By introducing cutting-edge integrations such as the Hybrid Cloud Transit and Distributed Cloud Firewall, they have continued to be at the forefront of technological advancements. Like most operators worldwide, Africa demands increasingly secure and scalable solutions for sustainable growth.

Aviatrix’s collaboration with Microsoft Security Copilot leverages AI for threat intelligence. These partnerships strengthen its status as an innovator.

Although , challenges remain. Infrastructure limitations, regulatory intricacies and payment processing hurdles can hinder growth. Aviatrix remains in a prime position to overcome any obstacles. Its foothold in the expanding African market remains strong, as it has increased its focus on mobile-friendly solutions and established partnerships with well-esteemed distributors like QTech Games.

It will be vital to adapt to local nuances to build its success in Africa. They can adjust this blueprint to expand into other emerging markets if they achieve this.  

The dawn of Africa’s iGaming tomorrow

Looking to the future, Aviatrix aims to deepen its engagement in Africa while continuing its global expansion. Their planned launch of a social casino with NFT features is a testament to their forward-thinking approach. This clear vision aligns with Africa’s growing interests in blockchain technology and digital assets, providing a unique value for players and operators.

With its pioneering crash game format, strategic partnership with QTech Games, and commitment to Africa’s growing iGaming marker, Aviatrix looks set to redefine gaming experiences across the continent while setting the pace for global innovation.

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