In the latest issue of SiGMA Magazine, Andrea Giuliani, the Head of Commercial at WA.Technology, shares insights into the world of social sweepstakes and their role in enhancing customer engagement. He delves into the history of sweepstakes and the impact of the social play involved in the game in this rapidly evolving landscape of the betting industry.
Giuliani emphasised the importance of acquisition, engagement, and retention in today’s fast-paced and ever-changing industry. With a significant increase in new operators entering the market, the competitive landscape became fiercer, making it increasingly challenging for established brands to secure their market presence. To stand out from a growing number of competitors, brands must explore creative and effective strategies to attract consumer interest. Giuliani referred to sweepstakes as the ‘silver bullet,’ highlighting it as one of the key strategies to solve this problem and acquire new traffic.
In this article, Giuliani takes readers through the evolution of sweepstakes, highlighting its growth from the early years to its current status as one of the leading forms of betting entertainment. He emphasised that the game’s social aspect encourages players to continue participating because, beyond the thrill of winning, people enjoy camaraderie and interaction with other players.
“Bettors aren’t just playing to win; they’re engaging with others, sharing their experiences across social media, and building a sense of community that isn’t available with other gambling products.“
– Andrea Giuliani, Head of Commercial at WA.Technology
Giuliani also discussed the future outlook he sees in the development of sweepstakes and emphasised the importance of generating excitement to keep the audience engaged. He highlighted the benefits of partnering with WA.Technology, an award-winning supplier that provides a comprehensive range of iGaming solutions through their various platforms. WA.Technology provides cutting-edge products, innovative solutions, and comprehensive services designed to address the unique requirements of its partners. This customisation empowers operators to enhance service offerings and sustain a competitive advantage in the long run.
Giuliani suggests that the market’s future remains uncertain, asserting that only time will reveal whether it can maintain the brisk expansion of operators. As competition increases, there is a possibility that the market landscape may change in unexpected ways, adapting to all these developments.
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